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Be prepared to support and engage with the same people you’re talking about in October, year-round.

Far better than staying silent, use this time to get feedback on past comms, and create the right space to be challenged and learn.

Instead of organising another panel talk on diversity, consider other types of events that could lead to more productive conversations.

Remember that Black History Month should focus on supporting communities and not on how your company can cut costs.

Businesses should be focused on their own strategy to work out what they can offer Black communities, rather than the other way around.

Hold a mirror up to your organisation and be prepared to realise, acknowledge and then take action.

A powerful campaign is backed by purpose and a genuine desire to support Black communities and the diversity within them.

Without the right planning, essential voices are more likely to be left out and content runs the risk of being viewed as tokenistic.